What is the development trend of the textile industry in 2022?

In 2022, the new consumption era has arrived. What new changes, new opportunities and new trends will it bring to the apparel industry?

SPORT

 

 Sports events such as the Beijing Winter Olympics and the Hangzhou Asian Games have become new opportunities for marketing

 With the opening of the Beijing Winter Olympics, Qatar World Cup, Hangzhou Asian Games and other large-scale events, the sports year has begun, and the “sports fever” in the fashion circle is expected to gradually heat up.

 With the transformation and upgrading of China’s economy, experience economy and cultural consumption are becoming a major trend, and the birth of sports idols stimulates sports consumption. At the same time, the positive energy brought by sports has further shortened the distance between brands and consumers, forming a certain degree of emotioal resonance.

 Coupled with the fact that major sports events will always attract many young people, sports marketing can naturally effectively help brands expand and target young customers, and become a strategic choice for apparel companies to rejuvenate.

 For HANTEX as a professional outdoor sportswear manufacturer, this is another journey full of opportunities and challenges. Facing the current complex situation of raw materials, factories, transportation, etc., we are pleased to see the establishment of cooperative relationships with many new partners. It’s not just recognition, it’s what drives us, especially now. .

 FACTORY 

  When the war broke out between Russia and Ukraine, with the world situation was turbulent, the resulting knock-on effect quickly spread to various industries.Since the war, some of Chinese exporters have received feedback from customers to postpone payment, delay delivery and reduce the number of orders.

 The current COVID-19 is not yet optimistic, and some factories in China have to cut production or stop production affected by this, and the corresponding order will also be delayed.And , all the production capacity will be full again from May or Juneas there is another event as Asia Games in Sep in Hangzhou where is the main base area for fabric dyeing. As dyeing factories maybe closed for around 2 weeks because of Asia Gameswe suggest that all our partners for outdoor sport wear industry to consider the order plan out of abundance of caution, and left enough space for delivery expectation.

     Strict quality control

    ●New designs & trend information

    ●Develop unique solutions  

    ●Warehouse storage

    ● Fast & free samples   

 We have taken effective steps to keep close track with our supply chain , we also have a long term and flexible pre-arrangement for production line. With all these measurements to approach to lowest the impact of the war and COVID-19 issue.

 Any needs, welcome to contact us. Hantex are glad to share with you for more valuable information.    


Post time: Mar-30-2022